About your guide
Dan Monheit
Founder of Hardhat, Leading thinker and presentor of Behavioural Science
Dan Monheit is one of Australia’s leading voices in behavioural science, customer experience and the psychology of decision making.
He’s trained and presented to thousands of marketers both locally and on the global stage, including at major events like SXSW in Austin, Texas.
Dan was the founder and CEO of Hardhat, one of Australia’s most successful CX agencies, which was fully acquired by Thinkerbell, one of the world’s most awarded independent creative agencies, in 2024.
Over the past two decades, Dan has helped brands of all sizes harness behavioural science to drive growth, shift behaviour and solve real-world challenges. His work includes large-scale transformations for companies like Simplot, AMP and Australia Post as well as content and capability building initiatives with global platforms including Google and Meta.
His podcast, Bad Decisions, attracted a global following with thousands of listeners across 100+ countries. His first book, The Why, The Book based on the popular newsletter became an instant Amazon #1 bestseller when it launched in 2022.
Through his online course, The Behavioural Science Bootcamp he’s helped thousands of marketers better understand and influence behaviour.