Learn how to use lessons from Behavioural Science to design higher-converting campaigns people actually respond to.
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Bite-sized, one-page guides that show you exactly when, why, and how to use each heuristic. Drop your email in and they’ll hit your inbox.
Marketing is hard when you don’t know what really drives people...
You’ve felt it:
Campaigns that should work… don’t.
Customers don’t act the way you expect.
Insights feel scattered, contradictory or vague.
Teams argue opinions instead of using evidence.
It’s frustrating, but it’s not your fault.
Most marketing ignores how people actually make decisions
We help marketers bring real behavioural science into everyday work.
You don’t need a psychology degree. You just need the right frameworks, explained by someone who speaks marketing.
Led by Dan Monheit, marketer, author, podcaster and behavioural science educator, this course translates decades of research into simple, practical tools you’ll use immediately.
A practical, self-paced bootcamp you can complete in just 2 weeks.
If you want campaigns that connect, convert and cut through, you need more than guesswork. This 13-lesson program gives you practical behavioural science tools and frameworks you can apply immediately to your marketing.
✔ Improve conversion and engagement
✔ Apply 12 proven decision heuristics
✔ Build better campaigns in 2 weeks
With this course, you’ll be able to:
✔️ Influence behaviour at key moments in the customer journey
✔️ Design messaging that resonates and motivates action
✔️ Improve conversion without increasing spend
✔️ Make decisions based on human insight, not guesswork
✔️ Confidently explain why your ideas work (and get faster buy-in)
How You’ll Learn (and Apply It Immediately)
1. Understand how people actually decide
Learn 12 essential heuristics and biases shaping customer behaviour every single day.
2. Apply simple, repeatable frameworks
Use practical tools to design better campaigns, experiences and brand communications.
3. Transform your marketing results
Create work that influences choice, reduces friction, increases conversion and drives action.
Want to know what you're in for?
Take a look into a clip from Lesson #4
Ready to make your marketing easier and more effective?
What Marketers are saying:
Kogan.com
Marketing Lead
“This changed how our team approaches campaigns. We started using the tools immediately and saw an instant uplift.”
Australian Red Cross Lifeblood
Brand Manager
“Clear, actionable and ridiculously practical. Every marketer should learn this.”
ENGIE
Marketing Manager
"Both compelling and contagious. I’ve found his deep knowledge inspiring."
Meet Your Guide
Dan Monheit
Founder of Hardhat, Leading thinker and presenter of Behavioural Science
Dan Monheit is one of Australia’s leading voices in behavioural science, customer experience and the psychology of decision making.
Dan has spent his career helping brands and agencies understand what really drives human behaviour. He’s a best-selling author, long-running podcast host, keynote speaker and advisor to marketing teams across Australia. His specialty: turning behavioural science into simple tools anyone can use.
Join more than 750 ambitious marketers who've already completed the course.
FAQ: You've got questions? We've got answers.
Who is this course designed for?
This course is designed for marketers and agency professionals who want a practical, no-nonsense introduction to Behavioural Science. If you work in marketing, communications, or creative strategy and you’re curious about what really drives customer decision making, you’ll get a lot out of it.
Do I need any prior knowledge of Behavioural Science?
Not at all. The course is built as the perfect starting point. No jargon, no complicated theory, just clear explanations, real world examples and takeaways you can apply immediately.
How long is this whole thing going to take me?
The course is made up of 13 short, punchy video lessons, each about 10 to 15 minutes long. You can binge it in a few hours, or work through it at your own pace.
Is the course theoretical, or will I learn things I can actually use?
This course is designed to be practical from start to finish. Every concept is explained with examples and real marketing applications, so you’ll walk away with tools, not just theory.
How long will I have access to the course material?
You’ll have unlimited access to the course materials for 120 days, so you can revisit lessons anytime you need a refresher over that time.
How is the course structured?
The course is made up of 13 short video lessons, each around 10 to 15 minutes long.
We start with an introduction to Behavioural Science - what it is, why it matters, and how marketers and agency people can use it.
From there, we break down 12 key heuristics, each with real world examples, clear explanations and simple takeaways you can apply straight away.
You can move through the lessons at your own pace, rewatch any time and start putting the ideas to work immediately.
Is this relevant if I don’t work in a big brand or agency?
Absolutely. The principles you’ll learn apply to any situation where you're trying to influence decisions - whether you're working in a big team, a small business or even on your own projects.
Behavioural Science isn’t about having a massive budget. It’s about understanding how people really make choices and using that insight to work smarter, whatever your resources.
Can I get my company to pay for this?
Many employers are happy to cover professional development. We’ll provide an invoice you can use for reimbursement or tax purposes.
Get in touch 💬
Reach out to us and we'll get back to you!